Custom Software Development Team Roles. Product manager

30 October 2020

Nowadays, you can implement an insane idea. Modern technologies provide, arguably, almost unlimited opportunities. Want a service for dating pets? You are welcome. Need a project for renting cutlery? No problem.

The troubles start when you try to explain the things you need to implement to your development team. Moreover, we often do not realize the project’s ultimate goal, and we do not have any idea if it will be successful. We cannot even define the metrics of what it means for a project to “become successful.” 

To solve these challenges, you need a specialist who can make the product become successful. He is responsible for ensuring that the product (service, application, or platform) is user-friendly and profitable. The expert analyzes and researches the market and studies the audience using the product. The manager is responsible for the technical solutions, and he distributes tasks to staff and makes everything work. 

Appointing the right person to this role, with the appropriate delegated authority to progress the project, is fundamental to its success. Such a specialist is called a Product Manager

Let’s assume that the sports car dealer decides to create an application for a car, its equipment, and its technical crew rental for track days. There is only an unformulated idea of the product. The product manager should study it, describe it, make a prototype, and develop a commercial product.


As a result, the car dealer should get a fully working application, which includes the original idea of the rental and meeting potential users’ requirements. If the user does not need a technical crew for rent, then the option should not exist. However, suppose the user wants to see an additional option of renting several sets of tires for each weather condition. In that case, the product manager should make sure that this functionality is in the app. 

It depends on the product manager whether the future product will meet users’ and businesses’ needs. For this purpose, he builds efficient processes.

The manager should arrange the project’s work, find out what competitors do, communicate with potential users, set tasks for developers and designers, test hypotheses, and decide how much the product will cost. 

Communication with developers, designers, and other staff is the most important part of the product manager’s work. The product manager must split continuous and complex processes. However, the product manager doesn’t need to have a degree in each area. It is necessary to understand what, how, and when to implement. 

The product manager also evaluates the project’s success, calculates the return on investment (ROI), determines the basic metrics together with the business, and leads the product to meet them.

A product manager is a software development role for a person responsible for transferring the business or end-user requirements into the product release.

Does your product need a manager? It’s up to you. However, if the answer is affirmative, we will provide product management services at the high-end.

Neologic will be incorporated into your business processes. We are experts in implementing even the most complex and furious projects.

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